Vince McIndoe / Mary’s Bottom Line ‘Kinky Knickers’ Packaging

We're very pleased to show you this sexy pin up by Vince McIndoe for Mary Portas's new range of Kinky Knickers which form part of her new show "Mary's Bottom Line" for Channel 4.

Mary Portas has been in the retail business for thirty years. Last year she produced her own fashion line that she hoped to be as British-made as possible, but soon found it was a nigh on impossible task. In 'Mary's Bottom Line', Mary Portas wants to boost the UK clothing industry by starting her own production line to manufacture a key staple in any woman's wardrobe - Knickers.

Mary Portas heads to Middleton near Manchester, where past generations used to thrive on a booming manufacturing industry, but these days many factories are closed and unemployment is rife. Mary will recruit eight apprentices, get them trained up, and start a knickers production line.
Mary is re-opening the sewing room floor at a factory owned by British nightwear manufacturers Headen and Quarmby. It was one of 11 thriving textile factories in Middleton, now it is the only one that remains.  Established in 1935, the factory used to employ 60 machinists and produced thousands of items a week before competition from cheap imports forced the Company to send production abroad.

But can she really make pants cost-effectively? Can she find a retailer prepared to stock her knickers and, crucially, can she convince shoppers topay a bit more for a British made product? Or is it really the end of the line for the UK's textiles heritage?

Mary's Bottom Line starts Thursday 15 March on Channel 4, look out for Vince McIndoe's illustration on all the packaging!

Vince McIndoe is represented Debut Art

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