Joseph McDermott has been working with Ogilvy Paris on some ads for Perrier and commissioned to complete 3 images in his 1960's pop art style. Joe says "For the overall look, they wanted it to have the appearance of an image on paper that had been greatly enlarged/zoomed in, so the line work had to be a bit fuzzy. For color, they wanted solid colors with a paper texture." With the speech bubble translating to "Oh A Perrier with thin bubbles !", Joe's style gives the posters a fresh, clean impact, very suited to the brand.
Joseph McDermott is represented by Illustration