Niels Shoe Meulman vs Yasiin Bey

Calligraphist Niels Shoe Meulman has collaborated with Ogilvy Paris & Steam Films to create the latest set of films in its Louis Vuitton Journeys campaign. The film sees Niels Shoe Meulman pay tribute to the great Muhammad Ali alongside hip-hop artist Yasiin Bey (formerly known as Mos Def), with Yasiin Bey reciting some of Muhammad Ali's immortal words, accompanied by Niels Shoe Meulmanpainting directly onto the canvas of the ring with huge brushstrokes.

For more of Niels Shoe Meulman live work please check the films here or contact us if you'd like to discuss other ideas.

Check the Louis Vuitton Journeys website for more on this beautiful project and images of Ali or visit Louis Vuitton on Youtube. To see more of Director Stuart A. McIntyre's work click here. (Stuart A. McIntyre is represented exclusively by Steam Films).

Niels Shoe Meulman is represented by Debut Art

September 2012
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