Powdair is a new airline....
that intends to open up routes from the UK to Sion airport in Switzerland which will cut the transfer times from 2-3 hours to 30 minutes.
The brief was to create a series of characters that represent the type of customers that would potentially use the airline, not only skiers and snowboarders of all ages but hikers, rock climbers, mountain bikers as well as the general public. The characters were meant to be appealing, friendly, welcoming and cool!
The corporate colours provided a vibrant palette to work from allowing a great range of eye catching characters to be created that have toured the various airports serviced by Powdair as part of the launch PR campaign.
Powdair Plans to launch service in 2018.