I Fell Down the Stairs

Portuguese shoe brand Josefinas collaborate with Jacqueline Bissett for a campaign on the painful reality of domestic violence.

Josefinas, who are known for their beautiful handmade shoes have launched 'Collections', a T-Shirt line that aims to support female victims of domestic violence. The brand says, "‘Collections’ also has a deeper meaning: the three t-shirts support victims of domestic violence through Brooke Axtell’s organization ‘She is Rising’, a healing community for women and girls overcoming rape, abuse and sex trafficking. 20% of sales go directly to ‘She is Rising’, providing life changing services like safety planning, counseling and mentoring."

Launched in the middle of New York fashion Week, the t-shirts illustrate the three common excuses women give about their injuries; 'I walked into something'. 'I ran into the door' and 'I fell down the stairs', all captured by Jacqueline in a beautiful yet shocking way. The campaign is getting great coverage and support on social media, and strives to bring the fashion industry together for the campaign.

Jacqueline Bissett is represented by Illustration Ltd

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