Artist Partners – Free Running Ad

Free Running Ad and poster image

image produced by John Harwood represented by Artist Partners
Art Direction – Mark Reddy – Adam Tucker
Agency BBH

Brief to produce image to publicise the Barclaycard World Freerun Championship being held in London in August.

The Creative Director at BBH Mark Reddy, commissioned an image by 3D artist John Harwood to produce an image of the highest calibre that would depict icons of London ranging from a sofa to a building in construction which also illustrates the ethos of the sport
– an image depicting the art of freerunning as an innovative sport.

Free running is a form of urban acrobatics in which participants, known as free runners, use the city and rural landscape to perform movements through its structures. It incorporates efficient movements from parkour, adds aesthetic vaults and other acrobatics, such as tricking and street stunts, creating an athletic and aesthetically pleasing way of moving. It is commonly practiced at gymnasiums and in urban areas that are cluttered with obstacle

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