Avoid unhappy scroll holes
Comparing is futile, so methods of posting that limit your time on the programme can be a real help. An app like Buffer helps you plan posts in advance and post with very little time needed on Instagram itself. Another thing that can help is an app that intervenes when you’ve spent too long on any particular social media, such as Freedom. Avoid getting sucked into a time-draining habit.
Quality over quantity
When it comes to likes, a couple of interactions can mean more than one hundred if it’s from the right people.
Separate work and life
One reality that illustrators can’t ignore, is that clients are looking at Instagram. Profiles have essentially become an extension of the online portfolio. If I find an illustrator I like online, as soon as I’m done looking at their website I’ll go straight to their Instagram page. Why? Because I want to see their newest work, and get a feel for what they’re doing right now.
This is why it’s so important to keep things professional on your Instagram account. Weekend posts of late-night partying and holiday snaps are great, but do you want them intermingled with your portfolio? Sure, there’s room for putting some texture and visual inspiration around your work. This offers a useful insight for potential clients as to who they’ll be working with and their inspirations, but my advice would be keep things pro and to have two separate profiles – one for work and one for play. This way, you can maintain the demeanour of professionalism on your work page, and there’s the added bonus of being able to log out and switch off from work when you want to.