MONOGRAM’s concept was to highlight the brand’s rich and unrivalled heritage by creating a custom designed crest. Thibaud’s hand crafted style was perfectly suited to this and the finished crest embodied the perfect mix of understated luxury perfect for the magazines demographic. It was also used across a range of marketing materials to celebrate the launch and looked particularly nice as a black foil on black.
Late last year David Sparshott was approached by Brookyln’s finest Doubleday & Cartwright and asked to work on a huge project for US corporate giants General Electric (GE).
The agency were striving to build a sports-relevant campaign to articulate GE’s Internet of Things innovations. As athletes know, incremental improvements — in training, nutrition, or strategy — can lead to major gains. Using this analogy the agency build a campaign to show the same rules apply to industry in the information age. A content-driven campaign known as “Game of Inches” was build around this premise.
To bring this all to life they turned to David, seeing his illustration as having the tactile quality required to communicate the human story behind the technology. As well as still illustrations, his work was also animated into a series of short spots. You can watch the full set here.
The campaign rolled out across Instagram, Pinterest, Twitter, Tumblr and a YouTube campaign promoting the “Game of Inches’ during the Super Bowl XLIX.
The #MakeItHappen campaign by Microsoft Lumia is a campaign to make sure we all stick to our new year’s resolutions this year. To help them on their mission to achieve 31 resolutions in 31 days Microsoft asked Hey to create imagery for their #MakeItHappen bespoke artwork generator.
The idea is that it’s easier to stick to a resolution when you have a visual reminder and what better visual reminder than a piece of bespoke artwork by a top illustrator. Hey were one of five studios and illustrators chosen and asked to create a suite of images for the generator. The user choses their preferred artist and then creates randomised artwork until they hit upon one they like. This can then be downloaded, saved as a screensaver or printed off for the fridge door the old fashioned way to help with motivation.
You can play with the #MakeItHappen artwork generator yourself here. As you’ll see at the end of the post we’ve done ours.
Hey is represented by Handsome Frank
For a Frenchman living (until recently) in London, Eurostar are in many ways the perfect client for Jean Jullien. Add to the mix they’re celebrating their 20th birthday and were looking to poke some gentle fun at the differences between the Brits and the French and and you’ve got pretty much the perfect brief for Monsieur Jullien.
For the anniversary #BetterCloser campaign, Jean was tasked with illustrating five anecdotal observations as to how Eurostar has shifted the Anglo/French perceptions and relations. Jean was asked to inject his trademark humour to proceedings and created a series of brilliant illustrations.
The campaign, art directed and masterminded by The Clearing, is now live and adorning huge billboards at both Kings Cross and Gare du Nord. It can also be seen extensively within the stations and a short animation is running on the escalators. Très bon.
Jean Jullien is represented by Handsome Frank