Beer brands don't get bigger than Budweiser, so when they approached Malika Favre and asked her to design their limited edition summer packaging, she jumped at the chance. The all American brief, saw Malika taking on the iconic lady Liberty in her signature bold, minimalist vector style. The results are so good they just make us want to grab a beer.
Mayfair based William & Son are on the move, packing up their Mount Street store and heading for beautiful new premises on nearby Bruton Street. To mark this new chapter they commissioned Sarah Maycock to illustrate their new building in all it's glory. Sarah also illustrated a map from the old store to the new, allowing their customers to choose between the quick route, the foodie route or Handsome Frank's favoured option, the refreshing route.
With the launch of a special edition of Pimm’s this summer, Mother London asked Paul Thurlby to create artwork for the new bottle.
The flavour in question was Strawberry (with a hint of mint), which along with the British countryside, Paul used as his inspiration for his illustrations. Twenty signed prints were also created for the campaign, which will be given away to promote the launch.
We’ve been working on our new stationery here at HF towers, something that’s always a tricky thing to do – stock samples, pantone chips, brand identity. It’s a dizzying task. It all began with some clever illustrated portraits of HF staff Tom, Jon and Stuart, created by Jean Jullien. These were then handed over to master-of-design George Bradshaw, who worked them into business card designs, which utilises the Circular typeface by Lineto. GF Smith Colorplan Cool Grey was the stock of choice, which was printed by the good folk at Darwin Press. Patrick Bateman eat your heart out.
This instalment sees Paul’s wonderful mark making brought to life by animator Kee Koo as the infamous guitar player explains how he made the best out of a bad situation. Be sure to see the short here – https://vimeo.com/120351437
Little fun fact: Did you know Tony’s middle name is FRANK?
A particular hit which landed on desks and screens early this year was the stunning work that Jordan Metcalf created for Advertising Age’s “Top Ad Campaigns of the 21st Century” issue.
Jordan was commissioned last year to create the cover, ebook cover and two badges for online use to support the realise of the issue. The team at Advertising Age were looking for a very modern and future oriented approach to the typography, well ask and you shall receive.
The issue contains the top 15 ad campaigns of the 21st Century along with behind the scenes stories of how the ground breaking BMW Films were created, how the guerrilla tactics of American Legacy Foundation’s Truth campaign inspired, how The Man Your Man Could Smell Like and a Subservient Chicken showed how much fun interactivity could be and why PC vs Mac made comparative advertising not only palatable, but entertaining.
MONOGRAM’s concept was to highlight the brand’s rich and unrivalled heritage by creating a custom designed crest. Thibaud’s hand crafted style was perfectly suited to this and the finished crest embodied the perfect mix of understated luxury perfect for the magazines demographic. It was also used across a range of marketing materials to celebrate the launch and looked particularly nice as a black foil on black.
Late last year David Sparshott was approached by Brookyln’s finest Doubleday & Cartwright and asked to work on a huge project for US corporate giants General Electric (GE).
The agency were striving to build a sports-relevant campaign to articulate GE’s Internet of Things innovations. As athletes know, incremental improvements — in training, nutrition, or strategy — can lead to major gains. Using this analogy the agency build a campaign to show the same rules apply to industry in the information age. A content-driven campaign known as “Game of Inches” was build around this premise.
To bring this all to life they turned to David, seeing his illustration as having the tactile quality required to communicate the human story behind the technology. As well as still illustrations, his work was also animated into a series of short spots. You can watch the full set here.
The campaign rolled out across Instagram, Pinterest, Twitter, Tumblr and a YouTube campaign promoting the “Game of Inches’ during the Super Bowl XLIX.