Ben Scruton for NESTA

Ben Scruton was delighted to once again team up with NESTA to create another fabulous set of illustrations. NESTA's upcoming report,  ‘Creativity Vs the Robots’ suggests that the higher the level of  creativity in your job, the least likely it can be automated in the future. NESTA have designed a fun online quiz, which measures the creative and social content of your job to give you one of six results ranging from a high probability of automation to a low probability of automation. Ben was asked to create six  ‘cyborg’ characters for the results page of the quiz. Ben absolutely loved working on the project, which allowed his trademark humour to shine through.

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Ben Scruton is represented by Meiklejohn

Jordan Metcalf – Advertising Age

A particular hit which landed on desks and screens early this year was the stunning work that Jordan Metcalf created for Advertising Age’s “Top Ad Campaigns of the 21st Century” issue.

Jordan was commissioned last year to create the cover, ebook cover and two badges for online use to support the realise of the issue. The team at Advertising Age were looking for a very modern and future oriented approach to the typography, well ask and you shall receive.

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The issue contains the top 15 ad campaigns of the 21st Century along with behind the scenes stories of how the ground breaking BMW Films were created, how the guerrilla tactics of American Legacy Foundation’s Truth campaign inspired, how The Man Your Man Could Smell Like and a Subservient Chicken showed how much fun interactivity could be and why PC vs Mac made comparative advertising not only palatable, but entertaining.

 

Jordan Metcalf is represented by Handsome Frank

Joe Wilson – Johnnie Walker journey from Scotland to Mumbai

Joe’s illustration focuses on the Johnnie Walker journey from Scotland to Mumbai, depicting scenes from India's busiest and most vibrant city. The majestic giant Bengal tiger welcomes Johnnie Walker through the gateway to India, into a bustling indian landscape. From the high rise buildings in Mumbai's metropolitan region, to India's beautiful landscapes of mountain temples and exotic wildlife with elephants, peacocks and monkeys.

 Johnnie Walker Blue Label - Joe Wilson

Much like Mumbai, this drawing melds the traditional and the modern, combining elements of Mumbai's spiritual past and prosperous future.

 Joe Wilson is represented by Début Art

Thibaud Herem – Town & Country Crest

Thibaud Herem teamed up with MONOGRAM London late last year to help brand and launch a new title for Hearst Magazines called Town & Country magazine.

MONOGRAM’s concept was to highlight the brand’s rich and unrivalled heritage by creating a custom designed crest. Thibaud’s hand crafted style was perfectly suited to this and the finished crest embodied the perfect mix of understated luxury perfect for the magazines demographic. It was also used across a range of marketing materials to celebrate the launch and looked particularly nice as a black foil on black.

Thibaud Herem is represented by Handsome Frank

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James Grover paints the interior of Zizzi Ristorante in Meadowhall, Sheffield.

James Grover was asked to create murals to decorate the main restaurant wall and corridor and to bring individuality to the site by finding inspiration in local history or landmarks. His work is based around the rich musical heritage of the city of Sheffield and is initially seen as a decorative map. After looking closer at the mural, "...the city centre map’s street names are song titles with the year in which they were released...creating a giant quiz and igniting the natural competitive spirit to solve puzzles. For example, one street is named 'Sing It Back (1998)' – the answer would be 'Moloko'. The corridor features stylised album covers, also showing only the release date", he says. James wanted to hold the viewer's attention with this project and provide a talking point too - the restaurant is in a shopping centre and has a high turnover of customers with shorter meal times. The mural was painted on-site using acrylic and emulsion.

James Grover is represented by Illustration Ltd

 

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David Sparshott – Game of Inches

Late last year David Sparshott was approached by Brookyln’s finest Doubleday & Cartwright and asked to work on a huge project for US corporate giants General Electric (GE).

The agency were striving to build a sports-relevant campaign to articulate GE’s Internet of Things innovations. As athletes know, incremental improvements — in training, nutrition, or strategy — can lead to major gains. Using this analogy the agency build a campaign to show the same rules apply to industry in the information age. A content-driven campaign known as “Game of Inches” was build around this premise.

To bring this all to life they turned to David, seeing his illustration as having the tactile quality required to communicate the human story behind the technology. As well as still illustrations, his work was also animated into a series of short spots. You can watch the full set here.

The campaign rolled out across Instagram, Pinterest, Twitter, Tumblr and a YouTube campaign promoting the “Game of Inches’ during the Super Bowl XLIX.

David Sparshott is represented by Handsome Frank

 

 

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Nokia Lumia #TileArt

The art of Vicky Scott and Shanghee Shin looks amazing on the screens of these Nokia Lumia phones.

Commissioned by Republic Publishing for their client Microsoft, the project is part of the launch of a new app for the Lumia mobile device, designed to give people all the tools they need to create beautiful custom home screens for their device. Shanghee Shin and Vicky Scott made unique and individual artworks for the app, which also gives profile information on each artist taking part.

Vicky Scott and Shanghee Shin are represented by Illustration Ltd

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Hey – Microsoft Lumia #MakeItHappen

The #MakeItHappen campaign by Microsoft Lumia is a campaign to make sure we all stick to our new year’s resolutions this year. To help them on their mission to achieve 31 resolutions in 31 days Microsoft asked Hey to create imagery for their #MakeItHappen bespoke artwork generator.

The idea is that it’s easier to stick to a resolution when you have a visual reminder and what better visual reminder than a piece of bespoke artwork by a top illustrator. Hey were one of five studios and illustrators chosen and asked to create a suite of images for the generator. The user choses their preferred artist and then creates randomised artwork until they hit upon one they like. This can then be downloaded, saved as a screensaver or printed off for the fridge door the old fashioned way to help with motivation.

You can play with the #MakeItHappen artwork generator yourself here. As you’ll see at the end of the post we’ve done ours.

Hey is represented by Handsome Frank

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