Hey – Microsoft Lumia #MakeItHappen

The #MakeItHappen campaign by Microsoft Lumia is a campaign to make sure we all stick to our new year’s resolutions this year. To help them on their mission to achieve 31 resolutions in 31 days Microsoft asked Hey to create imagery for their #MakeItHappen bespoke artwork generator.

The idea is that it’s easier to stick to a resolution when you have a visual reminder and what better visual reminder than a piece of bespoke artwork by a top illustrator. Hey were one of five studios and illustrators chosen and asked to create a suite of images for the generator. The user choses their preferred artist and then creates randomised artwork until they hit upon one they like. This can then be downloaded, saved as a screensaver or printed off for the fridge door the old fashioned way to help with motivation.

You can play with the #MakeItHappen artwork generator yourself here. As you’ll see at the end of the post we’ve done ours.

Hey is represented by Handsome Frank

Hey_NokiaLumia2 Hey_NokiaLumia

 

 

Jean Jullien – Eurostar

For a Frenchman living (until recently) in London, Eurostar are in many ways the perfect client for Jean Jullien. Add to the mix they’re celebrating their 20th birthday and were looking to poke some gentle fun at the differences between the Brits and the French and and you’ve got pretty much the perfect brief for Monsieur Jullien.

For the anniversary #BetterCloser campaign, Jean was tasked with illustrating five anecdotal observations as to how Eurostar has shifted the Anglo/French perceptions and relations. Jean was asked to inject his trademark humour to proceedings and created a series of brilliant illustrations.

The campaign, art directed and masterminded by The Clearing, is now live and adorning huge billboards at both Kings Cross and Gare du Nord. It can also be seen extensively within the stations and a short animation is running on the escalators. Très bon.

Jean Jullien is represented by Handsome Frank

Jean_Jullien_Eurostar_Joy

jean_jullien_eurostar_50 Jean_Jullien_Eurostar_Laugh

jean_jullien_eurostar_61 Jean_Jullien_Eurostar_Hands

Jean_Jullien_Eurostar_Friends-

A Debenhams Christmas Campaign

image image-1 image-3 image-2

 

'FOUND IT' is the 2014 Debenhams Christmas Campaign; created by Nina Hunter and commissioned by JWT London.

Nina was involved from the concept stage where the "found it" idea was in its primary form. Going through various design stages and looks - from a bold to a more decorative style, the result is a simple effective design. The idea was to create the "found it" keyword from beautiful Christmas icons, Nina says "It was a fantastic experience working with the art directors at JWT. I enjoyed the creative process and loved how each stage was unique and beautiful. I'm very proud of this highlight in my career".

Nina Hunter is represented by Illustration Ltd.

Artist Partners – Free Running Ad

Free Running Ad and poster image

image produced by John Harwood represented by Artist Partners
Art Direction – Mark Reddy – Adam Tucker
Agency BBH

Brief to produce image to publicise the Barclaycard World Freerun Championship being held in London in August.

The Creative Director at BBH Mark Reddy, commissioned an image by 3D artist John Harwood to produce an image of the highest calibre that would depict icons of London ranging from a sofa to a building in construction which also illustrates the ethos of the sport
– an image depicting the art of freerunning as an innovative sport.

Free running is a form of urban acrobatics in which participants, known as free runners, use the city and rural landscape to perform movements through its structures. It incorporates efficient movements from parkour, adds aesthetic vaults and other acrobatics, such as tricking and street stunts, creating an athletic and aesthetically pleasing way of moving. It is commonly practiced at gymnasiums and in urban areas that are cluttered with obstacle

see more artists from Artist Partners here

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