The SAA are very pleased to be supporting the World Illustration Awards by sponsoring The SAA Agents Award for New Talent.

Rachael Saunders’ delicious collaboration with Natural Grocers goes live!

We are delighted to announce that Rachael Saunders’ packaging designs, in collaboration with Whole Foods Supermarket Natural Grocershave officially hit the shelves!

MBDesign approached Rachael from the US last year to ask for her assistance in developing a new look for the ‘home brand’ products for Natural Grocers. Rachael told us how excited she was to help create a new brand based on her charming Illustrations, “I was asked to create an animal character to compliment each product, as well as reflecting the natural and organic ethos of the brand. Character designing is a dream job of mine so I enjoy every moment of working on this!”

Rachael worked alongside the in house team at MBD to develop the brand’s look. “This involved a lot of experimentation, sketches and colour tests. Once we were happy, the rest fell into place quite easily.” Her deliciously cute Illustrations cover each item in the new product range, from silly squirrels spinning honey to fluffy polar bears chowing down on frozen mango chunks!

We have even more exciting news as Rachael let us know there should be even more as the brand grows “As the Natural Grocers brand products continue to expand, I look forward to sharing more fun characters with you.

Rachael Saunders is represented by The Artworks

Ben the Illustrator Creates the ‘Elton Emoji’

Phosphor Art's Ben the Illustrator has created an emoji for pop icon Elton John. Commissioned by freelancer Katie Roden, who was working on the campaign to promote Elton's autobiography, Me: Elton John.

The campaign had been months in the planning and included rainbow buses in London, video ads at Elton's football ground (Watford FC) and interviews with Elton himself.

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Hani Abusmra for Greenlanes Brewery

Phosphor Art's Hani Abusamra designed the logo and identity for Greelanes Brewing Co as well as labels for their first two beers. A multi-talented artist who works with traditional and digital collaging techniques, Hani is interested in taking on more packaging commissions following his successful work for brands including Greenlanes and Liberty.
See more from Hani Abusamra in his portfolio on the Phosphor Art website.

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