Alex T Smith worked closely with Abbot Mead Vickers London BBDO, to create a picture book to be used in an animated viral for the charity Gingerbread.
Gingerbread works nationally and locally, for and with single parent families, to improve their lives. They try to achieve change and challenge the single parent stereotype by providing support services.
The key issue is that single parenthood is ‘a fact’. Research shows that the vast majority of kids growing up in single parent families do fine, but rather than applaud these parents for trying to do the job of two, we stereotype them – especially single mums.
Alex’s subtle illustrations help to educate against these stereotypes.
Alex is represented by Arena
Open his portfolio here