The latest DFS TV ad features some wonderful new character designs by Kristyna Litten, the ninth advert in the Aardman-designed campaign for the sofa manufacturer. Time to Snuggle Up welcomes in “the Cosy Season” with DFS’s Autumn & Winter collection starring Pumpkin, the little cat and connoisseur of comfort. As burnt orange leaves fall and swirl about her, she peeks through the windows of a terraced street watching people curl up with their family on DFS sofas. This spurs her on to get out of the cold and back into her home to curl up on her very own comfy spot on the sofa.
Kristyna created nine new characters for Time to Snuggle Up but there were many more variations created before the final line-up was decided upon.