The Society of Artists Agents (SAA) is delighted to be working in partnership with New Designers 2018.
"Loved working on this as it's something a little different. The brand themselves came up with the idea of an 'X-Ray' illustration of their stylish bags to show just how practical all the different compartments are-seriously, there's something for everything! A commuter/working Mum's dream!"
Fact + Fiction started life as revolutionary gym bag brand GymTote, founded in 2012 by gym junkie Helena Searcaigh and handbag designer and mum of two Nicola Kearney.
After years of carrying an ugly gym bag around, and once pulling out a sweaty sports bra in a meeting, Helena decided that there must be a better way to carry her kit to andfrom work. When Helena met Nicola, the brand was born.
Abbey Lossing is an illustrator and animator based in Brooklyn NY. She grew up in Granville, Ohio and relocated to NYC after attaining a degree in Illustration from Syracuse University. Having worked as a staff illustrator at BuzzFeed and then Vice News she took the leap into full-time freelance in 2017. Since then she has already worked with Facebook, Google, Target, The New York Times and The Washington Post
Commissioned by Jaeger for the their Press Show for SS18 collection.
9 illustrations illustrated directly from both the Menswear and Womenswear collections.
Displayed on large screens amongst the clothes , with lucky members of the fashion press receiving a limited edition print of her work to take home.