How to Make a Kite

 

BBC Countryfile Magazine recently commissioned Liam O'Farrell for a landscape kite-flying illustration.

BBC Countryfile Magazine is packed with news of the countryside and outdoor living, and for this feature on kite building, Liam has produced a beautiful spread of children flying a kite in an English landscape - infact one just outside his back door.

He explains, "I produced the initial visuals based on the fields around the Vale of Avalon where I live in Somerset. This has quite a hilly landscape so it is not suitable for vast fields of crops. Once we agreed on the initial concepts, I went ahead with the final illustration. It was a real joy to do and looks pretty effective in the final magazine. That said, I won’t attempt making another kite. I know my limits."

(more…)

Slack Bay

Lucille Clerc designs a surreal postcard for Bruno Dumont's movie Slack Bay.

The project was for the online cinema Mubi and consisted of an enigmatically illustrated postcard sent to the Mubi members to promote French director Bruno Dumont’s new movie. The film is a dark and fantastic tale set in a community of fishermen and oyster farmers in 1910.

(more…)

The Power of Disney

 

Sveta Dorosheva draws a fascinating illustration for the LA Times on the attraction of Disney theme parks.

The article is written by a Disney addict and looks into why many people visit the parks continuously despite the fact that it'd be cheaper to have a holiday somewhere else. Is the attraction the escape from reality where everything is fake? Sveta's artwork is a beautifully detailed dissection of the brain, playfully illustrated with feel good Disney icons, read the article here.

(more…)

The Whitby Witches

Rohan Eason works on a new edition of Robin Jarvis' classic novel.

Published by Egmont and with a fresh design, Rohan has used his moody pen work to create a cover to entice young readers, he explains, "All previous versions have focused on the evil dogs or the witches themselves. The idea was to create a more dramatic feeling, to represent what the story entails, the magic surrounding the witches and the majesty and power of the book's setting; by the sea in Whitby."

 

(more…)

Fashion Feast: Zoe More O’Ferrall creates a Covent Garden map illustration for ES Magazine.

 

The Fashion Feast summer event was a mix of fashion and food and took place last weekend. Aided by Zoe's map which picked out participating brands and events in the area, the piece was in conjunction with Seven Dials in Covent Garden.

(more…)

In conversation with Harry Lyon-Smith, director at Illustration Ltd

homepage

http://www.illustrationweb.com/

...........................................................................

Please give a short summary of your company history and provide a bit of information about yourself and how you got into the business?

The agency was started in 1929 by a lady by the name of Katherine Boland, and it was called the Katherine Boland Studio. She ran it with her sister until 1970 when John Havergal bought it on their retirement. He changed the name to The Garden Studio, reflecting its location in Covent Garden, London. 15 years later after various experiments into publishing and greetings cards, John found that it was the agency part that was most enjoyable and rewarding.

It's in 1985 that I found myself delivering portfolios to him as a motorcycle courier aged 20. I was paying off some college debts, and found myself quite regularly at John's door. An acquaintance evolved, which developed into a friendship and a job offer to join him as a trainee agent. (Train me he did, his professionalism and duty to our artists being very much alive in the agency 30 years on.) A decade or so later he invited me to be a junior partner, and a few years after that he retired and we made arrangements for the business to carry on.

SONY DSC

inside the office on Albert Embankment

...........................................................................

How would you describe your day-to-day role as an illustrators’ agent?

(i.e. finding work, finding new clients, serving regular clients, managing accounts, scheduling artists time)

The agency has evolved into a more plural operation than the 1 man band it once was and it is what we do as a team that answers this question.

On the coal face, so to speak, there are 10 agents dotted around the globe who manage enquiries and jobs. Three are involved in the financial side of the operation, four handle marketing and promotion, and a further three vitally work with our artists and the agent team, keeping the portfolios looking great, managing new artists submissions and talent scouting.

team

The team!

...........................................................................

What are the commercial advantages for artists represented by your agency?

Immediately anyone joins us, and their work is live on our site, they have a large international audience of commissioners. We have an expanding number of agents in new developing territories, and work comes in from all corners of the world. Our website has been around from very early days in the history of the web, and it has enabled us to keep principle positions on the google rankings.

We are a large agency by most measures and with that comes advantages. Such as the scale and range of the illustrators that we represent for the clients seeking top flight creative geniuses...it is rare that we can’t offer an option that is either bang on, or pretty damn close, or perhaps an exciting alternative that takes their creative to new places. This rewards the agency with loyal and regular customers enjoying very friendly, consistent and professional service from our artists and the agent team.

We have developed a payment system that gets everyone paid either all or a portion of the fees quite soon after invoice.

artists 1

Artists represented by Illustration Ltd

...........................................................................

What other benefits can an artist gain from being represented by you?

(i.e. Negotiating contracts, rights and usage licenses, support, time to work)

Our management systems ensures that as soon as a job is confirmed, the paper work is done and emailed to the artist and the client, with all the licences, fees, terms, deadlines etc clearly set out. The jobs are monitored and managed on a unique and efficient software, that we have been evolving for 2 decades. It connects to all the agents and gives us extraordinary flexibility to keep on top of jobs and help deliver clients top jobs, whilst alleviating pressure from the artists.

Furthermore, all the billing is automatically done when the job is finished, and a strict payment collection process is instigated….we hardly have artists chasing us for monies nowadays. If they do need the fee before it has been paid, we have an option that pays immediately if they wish.

artists page 2

...........................................................................

What are the benefits of networking within the wider artistic community?

(i.e. SAA Members, AOI & ProAction, events )

There are many good agents looking after the best interests of artists that they represent, and we admire them for their qualities...often with professional jealousies, that sharpens us up. However there are other agents that one hears who do not adhere to the standards that we have always held. The great thing about the SAA is that we know that the other members behave as per the constitution, and that is professional and fair. There are other agents who do as well, and we would like them to join the SAA to help develop our industry into a more influential and recognised barer of professional influence and practice.

Scrapbook Live event 1

Scrapbook Live 3

ScrapBook Live 2

Scrapbook Live event - Exhibition by 21 Illustrators from Illustration Ltd - London's Griffin Gallery

...........................................................................

How do you help your artists develop their portfolio and market?

Every Wednesday morning the team gathers and we review about a dozen or so of our artists portfolios, the jobs they have done, the marketing and promotion that we are doing, along with future plans. After this we have a good discussion with the artists, going through all the points raised, and sending a written report of it all. This we do 4 times a year with every artist on a formal setting, and of course a great deal more less formally in the throws of day to day business. Additionally we have regular meet ups, that we call ‘Face to faces”, that can either be in the office, by video conference or with a glass in hand...depending on location etc. It is all about enjoying spooling the artist’s and teams’ experiences that spark ideas and approaches that have client doors flying open.

TV1...........................................................................

What do you consider is the main role and responsibilities of the illustrators you represent to help you to build their career?

(i.e. Flexibility, punctual with deadlines, importance of personal work to help develop an artist’s visual language etc)

A static portfolio will sooner or latter begin to fail any artist. We have seen this countless times and is probably without exception. So a continuously evolving portfolio has to be part of the essence of any illustrator’s career. Otherwise it is all about being a professional, delivering beyond expectation and utterly charming to work with. If you need any help with the last point (and we all do) read How to Win Friends and Influence People by Dale Carnegie. Cheesey in title, but there is a reason it has been the top selling self help book for over 100 years. Everyone joining us in the office has to read it...it is law in our shop.

Macy’s Thanksgiving Day Parade

This stunning piece of paper sculpture is fresh from the fingertips of in demand paper artist Gail Armstrong.

Commissioned by Macy's for their 84th Thanksgiving Day Parade, this complex image is being used for posters with elements of it featuring on their website. It was an incredibly complicated job which saw Gail working to please both Macy's and the big balloon clients. If anyone can do it, Gail can!

Gail Armstrong is represented by illustration Ltd

September 2017
M T W T F S S
« Aug    
 123
45678910
11121314151617
18192021222324
252627282930  

Join the Society of Artist’s agents

but before you do, please read our criteria for joining here

Pin It on Pinterest