The Fashion Feast summer event was a mix of fashion and food and took place last weekend. Aided by Zoe's map which picked out participating brands and events in the area, the piece was in conjunction with Seven Dials in Covent Garden.
From a galaxy far, far away to a beautifully-illustrated book near you…. this was definitely one of those projects that was difficult to keep a secret, especially as it began unfolding in such a magnificent way. This year, we managed to land our very own resident Star Wars fantastic Tim McDonagh the brief of his dreams: to illustrate an entire Star Wars book.
New Covent Garden Market is very much the heart of London’s restaurant world. In fact it’s the largest fruit, vegetable and flower market in the UK. Having opened in 1974 the site is now undergoing a process of huge redevelopment and modernisation and to help see them through this process they appointed A+B Studio.
James Grover was asked to create murals to decorate the main restaurant wall and corridor and to bring individuality to the site by finding inspiration in local history or landmarks. His work is based around the rich musical heritage of the city of Sheffield and is initially seen as a decorative map. After looking closer at the mural, "...the city centre map’s street names are song titles with the year in which they were released...creating a giant quiz and igniting the natural competitive spirit to solve puzzles. For example, one street is named 'Sing It Back (1998)' – the answer would be 'Moloko'. The corridor features stylised album covers, also showing only the release date", he says. James wanted to hold the viewer's attention with this project and provide a talking point too - the restaurant is in a shopping centre and has a high turnover of customers with shorter meal times. The mural was painted on-site using acrylic and emulsion.