The campaign aims to keep children safe on UK's beaches and comprises of a safety pack called 'Hold Tight, Hand Up!' and a music video to support the message. Targeted at the slightly older child who loves to bodyboard, the free pack is full of top tips for parents, a wave guide for children and animated stickers they can attach to bodyboards and beach bags. Duncan created the cool characters and all the art for the different goodies in the pack. The animation was also designed by Duncan; he then directed two 2D animators from Sun & Moon Studios in Bristol with Proximity providing the music and VFX. Watch the video here.