The SAA are very pleased to be supporting the World Illustration Awards by sponsoring The SAA Agents Award for New Talent.

Perrier

Joseph McDermott has been working with Ogilvy Paris on some ads for Perrier and commissioned to complete 3 images in his 1960's pop art style. Joe says "For the overall look, they wanted it to have the appearance of an image on paper that had been greatly enlarged/zoomed in, so the line work had to be a bit fuzzy. For color, they wanted solid colors with a paper texture." With the speech bubble translating to "Oh A Perrier with thin bubbles !", Joe's style gives the posters a fresh, clean impact, very suited to the brand.

Joseph McDermott is represented by Illustration

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May 2012
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