Alex T Smith is the official illustrator for World Book Day 2014. He was thrilled to be asked to provide the illustrations for this year's promotional material. The brief was great fun, picking up on all of Alex’s favourite things to draw, appealing to children from nursery age to ten years old. Watch out for Alex as he tours the country this month visiting book shops, festivals and children's learning centres.
Now in its 17th year, World Book Day is the biggest celebration of books, reading, authors & illustrators of its kind, for children of all ages in the UK. Designated by UNESCO as a worldwide celebration of books and reading, it is marked in over 100 countries worldwide.
The major aim of World Book Day is to encourage children to discover the power of reading for pleasure by providing them with the opportunity to have a book of their own. Every year, over 14 million £1 book tokens are distributed to over 46,650 educational establishments nationwide (nursery and pre-school through to secondary) – one for nearly every child in full-time education in the country.