Si Scott – Ballantine’s ‘Open What You’ve Never Opened’.
Si Scott was commissioned by Ballantine’s Whisky to work on a multifaceted
brief for the Japanese arm of their latest campaign, marking the release of
a new line of single malt whiskies. Whilst Ballantine’s prides itself in its
rich cultural heritage and the traditional methods they use to make their
whisky, they wanted to emphasise the spirit of innovation and daring that
led them to create their new product.
Si’s skills as a creator of energetic, dynamic patterns were the perfect fit
for the abstract but evocative visuals required for the campaign, each
representing one of the new flavours available.
The designs he created reflect both the simple elegance of the brand and its history as well as the excitement of change. Once the artwork was created, Si took the whole design one step further by taking it into Tilt Brush to realise it in 3D.
You can see this quite dramatic performance in the campaign’s accompanying promotional video, along with a rare glimpse of Si at work himself: HERE