The SAA are very pleased to be supporting the World Illustration Awards by sponsoring The SAA Agents Award for New Talent.

BEN HASLER – POWDAIR

BEN HASLER – POWDAIR (illustrator, NB Illustration)

Powdair is a new airline....

BEN HASLER – POWDAIR (illustrator, NB Illustration)

that intends to open up routes from the UK to Sion airport in Switzerland which will cut the transfer times from 2-3 hours to 30 minutes.

BEN HASLER – POWDAIR (illustrator, NB Illustration)

The brief was to create a series of characters that represent the type of customers that would potentially use the airline, not only skiers and snowboarders of all ages but hikers, rock climbers, mountain bikers as well as the general public. The characters were meant to be appealing, friendly, welcoming and cool!

BEN HASLER – POWDAIR (illustrator, NB Illustration)

The corporate colours provided a vibrant palette to work from allowing a great range of eye catching characters to be created that have toured the various airports serviced by Powdair as part of the launch PR campaign.

BEN HASLER – POWDAIR (illustrator, NB Illustration)

Powdair Plans to launch service in 2018.

BEN HASLER – POWDAIR (illustrator, NB Illustration)

Ben Hasler is represented by NB Illustration

 

 

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