The SAA are very pleased to be supporting the World Illustration Awards by sponsoring The SAA Agents Award for New Talent.

Jo Goodberry profile

Jo Goodberry has been busy working on some Pyeong 2018 sports related illustrations. Jo also works with Penny Girl Magazine on a regular basis doing illustration for their fiction page and recently on a series of educational work book covers Pearson. Jo is an experienced having worked extensively in advertising design and publishing.

Jo grew up in Norfolk and lives in Leicestershire, studied illustration and graphic design and graduated from Loughborough College of Art. Jo has worked as a designer and illustrator for design agencies in London, Nottingham and Leicestershire.

Over the years Jo has enjoyed working on a vast range of projects from children’s books, editorial design, educational publications to book jackets, advertising and packaging.

Clients include: Arrow Books, Bayer Pharmaceuticals, Blooberry Design, Cambridge University Press, Cropper Paper, Daily Mail, Emirates Airline, Engineering & Technology Magazine, Jason Natural care, Kappa, Kate's Kitchen Company, Marks & Spencer, Natwest, National Trust, Nottingham Playhouse, Oxford University Press, Pearson Publishing UK & USA, Puffin Books, QAZAQ Airline, Random House Publishing, Readers Digest, Richmond Publishing, Stabenfeldt International, Children's Publishers (Sweden), Sunday Telegraph,Tassimo, Tesco, The Independent, TimeInc magazines, Top Sante Magazine, and Virgin Vie.

Jo Goodberry is represented by NB Illustration


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