James Gibbs was called upon to illustrate a new campaign for the well known high street building society Leeds.
The campaign extends to all outdoor posters press and social media and involved creating a kit of characters that make up all the multi formats that were needed for the various executions.
James studied illustration at Cardiff School of Art and Design. He works with a combination of bold, graphic illustrations (often with a splash of lettering for good measure) to create playful imagery inspired by the mid-century children’s adventure books and packaging. James currently lives and works in London.