The SAA are very pleased to be supporting the World Illustration Awards by sponsoring The SAA Agents Award for New Talent.

Lucy Rose updates Heron Valley’s titular Heron!

Lucy Rose has created an updated identity for Heron Valley; a Devon – based cider and juice producer, who also happen to be local to Lucy! The updated identity takes their majestic Heron icon and gives it a more artisanal, botanical feel.

The client and Lucy worked together to come up with a composition that could be complimented by Art Deco/ botanical borders, “this was a relatively fast process as I think the client and I had the same ideas in mind.” Opting for a vintage colour palette (a perfect match for Lucy), the final design soars with subtle sophistication but remains grounded with earthy warm tones.

“This project has been so great to work on and I enjoyed every bit of it. For a while I have wanted to work on some more packaging- based briefs and so when this job came up, I was thrilled to get another opportunity to. I think also the company being local to me and so friendly has just made the whole process even more special.”

Lucy Rose is represented by The Artworks

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