"Striving to leave a good mark on the planet, by leaving less of one" - Montblanc
As one of the world's leading luxury brands with a reputation for great craftsmanship, innovation and longevity, Montblanc recognise their responsibility to work towards achieving sustainable goals in the future.
Luis Mendo was asked to put pen to paper to tell their story and his gorgeous hand drawn illustrations have been wonderfully animated to launch their net-zero sustainability pledge.
The narrative flows from the perspective of their iconic pen, elegantly sketching and gesturing through dreamy transitions in Luis' characterful style.
There is a graceful sense of movement in his storyboard illustrations, and the lively ink-strokes come to life making the simple combination of pen and paper a truly immersive experience.
We salute their pledge to sustainably produce, source responsibly and reduce emissions to achieve net-zero, while also leading educational initiatives.
You can view the full animation here:
Agency: W+K Amsterdam
Executive Producer: Marcello Buselli
Producer: Tamara Sefcovicova
Director: Raül Peix
Illustration: Luis Mendo
Additional Illustration: Eudald Salarich
Cel Animation: Fernando Abaca, Giorgio Gore, Eze Cruz, Javi Vaquero
3D Animation: Raül Peix
Clean Up: Eze Cruz, Daniel Soms, Núria Just, Pau Anglada
Compositing: Raül Peix