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Luis Mendo x Montblanc

"Striving to leave a good mark on the planet, by leaving less of one" - Montblanc

As one of the world's leading luxury brands with a reputation for great craftsmanship, innovation and longevity, Montblanc recognise their responsibility to work towards achieving sustainable goals in the future.

Luis Mendo was asked to put pen to paper to tell their story and his gorgeous hand drawn illustrations have been wonderfully animated to launch their net-zero sustainability pledge.

The narrative flows from the perspective of their iconic pen, elegantly sketching and gesturing through dreamy transitions in Luis' characterful style.

There is a graceful sense of movement in his storyboard illustrations, and the lively ink-strokes come to life making the simple combination of pen and paper a truly immersive experience.

We salute their pledge to sustainably produce, source responsibly and reduce emissions to achieve net-zero, while also leading educational initiatives.

You can view the full animation here:


Production: BOL

Direction: Device

Agency: W+K Amsterdam

Executive Producer: Marcello Buselli

Producer: Tamara Sefcovicova

Director: Raül Peix

Illustration: Luis Mendo

Additional Illustration: Eudald Salarich

Cel Animation: Fernando Abaca, Giorgio Gore, Eze Cruz, Javi Vaquero

3D Animation: Raül Peix

Clean Up: Eze Cruz, Daniel Soms, Núria Just, Pau Anglada

Compositing: Raül Peix

Luis Mendo is represented by Handsome Frank




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