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Kate Forrester Designs New Packaging for Møllerens Flour

Kate Forrester Designs New Packaging for Møllerens Flour (Design Projects, illustrator, The Artworks)

 

Kate Forrester has continued her long-running partnership with Norwegian brand Møllerens, illustrating their latest range of flours.

 

Kate Forrester Designs New Packaging for Møllerens Flour (Design Projects, illustrator, The Artworks)

 

Kate said: “This latest packaging was focussed on the relationships between the characters baking – different generations coming together to bake in a cosy family setting.

 

Kate Forrester Designs New Packaging for Møllerens Flour (Design Projects, illustrator, The Artworks)

 

The style is quite traditional, with paper-cut, silhouette illustrations, but at the same time, the client wanted a touch of magic – each scene is interwoven with the particular grain and an outdoors setting in the kitchen. The clothing was also pretty important – particularly on their Christmas one. I was sent a lot of reference for traditional Norwegian knitwear and hats!”

 

Kate Forrester Designs New Packaging for Møllerens Flour (Design Projects, illustrator, The Artworks)

Kate Forrester is represented by The Artworks

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