Gina Rosas Moncada for m-drogerie markt
Colombian artist Gina has developed a full illustration system for dm-drogerie markt’s Spring 2026 campaign, Garden of Transformation, displayed across more than 2,000 stores nationwide in Germany.
The commission forms part of dm’s rotating artist programme, which invites a different illustrator every four months to reinterpret the brand’s visual identity at scale - Gina is the first Latin American artist selected for the series, extending its cultural and visual range.
Her concept transforms everyday retail environments into living ecosystems, where objects and beauty spaces evolve into organic, blooming forms. The campaign spans storefront façades, posters, postcards, shopping bags, and in-store applications, running until 26 June 2026 and unifying dm’s seasonal presence through a cohesive illustrated world.
Gina says, "Working on this project alongside the design team and my agent has been a deeply enriching journey. Being able to combine analog and digital techniques and to contribute ideas that were ultimately considered for a brand of this scale, has been incredibly rewarding. This commission brings together many of the things I love both as an illustrator and as a person. I hope that those who encounter it feel energized by the colors, uplifted by the visuals, and carry with them a sense of joy and positive energy."