The Bright Agency's Sophie Winder has partnered with the Pilgrim Hotel, creating illustrated floor plans that showcase the different rooms they offer. As a character illustrator, Sophie was asked to create characters she could imagine living in each room.
She wants people to see themselves in the characters she has illustrated: “If you can see yourself in one of the characters, you can see yourself in the situation - in this case, you can see yourself in the hotel room, which is really important for the client, the Pilgrim Hotel".