After years exploring hauntings, ghouls and all things that go bump in the night, Yvette Fielding - television's 'First Lady of the Paranormal' and host of Most Haunted - is the face of the Halloween campaign for Hay Day, the hugely popular farming game from Supercell with more than 20 million monthly users.
Creative agency Forsman & Bodenfors approached Bright for the campaign, built around a special Hay Day-themed episode of Most Haunted. The crew visited Cogges Manor Farm - one of the world's most haunted farms - and used a Ouija board to contact the land's previous owner, discovering they rather enjoy playing Hay Day.
With cheeky in-game vignettes and previews made for social, the campaign drew on Yvette's sizable audience and launched in late October to make the most of her connection to Halloween.
See more of Yvette Fielding's work at thebrightagency.com.
