Ben Hasler – Ad Campaign for Telstra
The Australian telecoms company Telstra has used a mix of engaging animation and beautifully crafted OOH ads to introduce its new 'Wherever we go' messaging.
At the centre of the campaign, which is by creative agency Bear Meets Eagle on Fire with +61, is a whimsical animated film titled Duet. Created by renowned directing duo Smith & Foulkes, the spot features two characters who journey together through a magical world, while accompanied by a whistled version of the song Islands in the Stream.
Alongside the film is an epic OOH campaign, which is on display across almost 3,000 sites. It includes a series of painted wall murals and special builds featuring graphic illustrations by Ben Hasler that have been painstakingly recreated in layers of paper by artist Kyle Bean and photographer Carl Kleiner. Source Creative Review
https://www.creativereview.co.uk/telstra-wherever-we-go-campaign/
