Jon Rogers Helps Bikers Slow Down
Phosphor Art's Jon Rogers recently played a part in an Adam & Eve/DDB commercial for Highways England to encourage motorcyclists to go slower.
The Highways England "BikerTek" campaign follows a pop up shop/stall which at first sight appears to be selling high-end bike parts. However, the staff soon reveal to their biker customers that each part stocked in the shop is actually a prosthetic used to repair the body after a crash, with all employees having similar medical implants as a result of bike accidents.
Jon worked on the packaging design with the Adam & Eve/DDB team, having a reputation for creating clear, graphic and informative illustrations and infographics. The campaign is now being entered into awards. Click here to watch the ad and see Jon's illustrations in action.
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Find more of Jon's illustrations in his portfolio on the Phosphor Art website.