Laura worked on two drinks cans that showcased both the infinite recyclability of aluminium, and also two of the client's own speciality printing techniques. In this instance they wanted to showcase HD photo printing, and their unique glow in the dark neon inks.
Her design had to include elements that would show off these printing techniques, plus carry a strong recycling and reuse message. They asked to avoid cliche images that are often used to portray things that are environmentally friendly, and requested a visually impactful and colourful design that was a celebration of the aluminium can, its recyclability, and the drink it protects.
Laura adds, "I created a couple of retro flavoured ideas that incorporated the flowing infinity symbol and different slogans to represent recyclability, and the ability of the aluminium can to keep the drink inside fresh and cool. I then sourced some appropriate HD stock photography to complement the design and create some interesting and colourful compositions."