The SAA are very pleased to be supporting the World Illustration Awards by sponsoring The SAA Agents Award for New Talent.

Gina Rosas Moncada for m-drogerie markt

Gina Rosas Moncada for m-drogerie markt (Illustration Ltd, illustrator)

 

 

Colombian artist Gina has developed a full illustration system for dm-drogerie markt’s Spring 2026 campaign, Garden of Transformation, displayed across more than 2,000 stores nationwide in Germany.

 

Gina Rosas Moncada for m-drogerie markt (Illustration Ltd, illustrator)

 

The commission forms part of dm’s rotating artist programme, which invites a different illustrator every four months to reinterpret the brand’s visual identity at scale - Gina is the first Latin American artist selected for the series, extending its cultural and visual range.

 

Gina Rosas Moncada for m-drogerie markt (Illustration Ltd, illustrator)

 

Her concept transforms everyday retail environments into living ecosystems, where objects and beauty spaces evolve into organic, blooming forms. The campaign spans storefront façades, posters, postcards, shopping bags, and in-store applications, running until 26 June 2026 and unifying dm’s seasonal presence through a cohesive illustrated world.

 

Gina Rosas Moncada for m-drogerie markt (Illustration Ltd, illustrator)

 

Gina says, "Working on this project alongside the design team and my agent has been a deeply enriching journey. Being able to combine analog and digital techniques and to contribute ideas that were ultimately considered for a brand of this scale, has been incredibly rewarding. This commission brings together many of the things I love both as an illustrator and as a person. I hope that those who encounter it feel energized by the colors, uplifted by the visuals, and carry with them a sense of joy and positive energy."

Andrew Hutchinson for Yorkshire Tea

 

 

Andrew Hutchinson for Yorkshire Tea (Design Projects, Illustration Ltd, illustrator)British nature and wildlife illustrator Andrew Hutchinson gives the Yorkshire Tea packaging a refresh.

Back in 2011, Andrew Hutchinson painted an idyllic rural Yorkshire scene which has adorned the Yorkshire Tea box ever since. With a refresh of the brand taking place across 2025 and 2026, branding agency Turner Duckworth commissioned Andrew to refine the popular image by adding and altering some of its elements to fine tune the packaging for two product variants. We asked Andrew about the variety of tiny paintings he created for the refresh and the creative decisions made along the way.

 

Andrew Hutchinson for Yorkshire Tea (Design Projects, Illustration Ltd, illustrator)

 

How did this project come about?

I produced the existing Yorkshire Tea box illustration back in 2011 when the company decided they wanted to redesign their box without losing the very strong overall Yorkshire Tea look. Turner Duckworth approached me via my agency, IllustrationX, in 2024 regarding the refresh.

What was the brief?

The brief for this job was to refresh the existing design without spoiling an already popular image. Because of this, any alterations had to be made very subtly. The idea was to give each of the variations of Yorkshire Tea – Decaf, Hard Water and the Original – its own unique identity. A selection of small additions, themed around the branding colour of each tea variation – red for Original, blue for Decaf and green for Hard Water – would be painted, which could be sensitively inserted into the design. For Decaf, blue bells, a blue rucksack and flask and a blue tit were chosen; for the Hard Water, green ivy and a green tractor tie in with the colour theme. Variations were made in the foreground of each box by replacing the lamb with a different one on the Decaf and with rabbits for the Hard Water. Only a couple of tiny alterations were made to the Original box – a cricket ball and a robin. Customers do study these images very closely and I think part of the idea was to give them some new elements to look for.

 

 

Andrew Hutchinson for Yorkshire Tea (Design Projects, Illustration Ltd, illustrator)

 

What was it like to receive this brief?

I was very proud to be asked to work on this design again. Working with Yorkshire Tea has certainly been a career highlight.

What media and tools did you use?

I only use a brush and paint – no computers! The paints I use are acrylic and I paint on a hot press watercolour board. Once completed, my wife Louise scanned the artwork and sent it directly to the designers as digital files.

 

Andrew Hutchinson for Yorkshire Tea (Design Projects, Illustration Ltd, illustrator)

 

How was the content of the images decided upon?

The landscape of the box has remained the same as the original and was based on a variety of areas of Yorkshire selected to create a single non-specific Yorkshire landscape. For this job, the designers gave a very clear brief of the alterations they wanted to make and had a list of suggested elements to incorporate but were equally open to any suggestions or comments that I had, particularly about the wildlife elements. One of the elements they were particularly keen to incorporate was a tractor in each image, reflecting the relevant brand colour. Another aspect that the designers were keen to change was the cricket pitch. So, while the original box has a village cricket match in progress, the Hard Water design has dog walkers and hikers crossing the pitch and on the Decaf box there is a tractor mower doing some pitch maintenance.

The tone is relaxing, like having a cup of tea. How did you conjure this feeling?

The lighting and colour had to remain consistent from the original box and across the three designs, so any additions obviously had to tie in with this. I hope the warmth of the colours and intimacy of the design creates this comfortable feel.

Tell us about the little stoat?

The stoat was not particular to these designs but has appeared on all my Yorkshire Tea boxes – my signature if you like. I always try to include some animals in the artwork and stoats love dry-stone walls. It was a bit of a last-minute addition on the original design and could have been painted out but, as it was, the designers loved it and it stayed. All the artwork I produced for the additions was done on white for the designers to incorporate into the images digitally.

 

Andrew Hutchinson for Yorkshire Tea (Design Projects, Illustration Ltd, illustrator)

 

What were the main challenges?

All the additions made to the box, for consistency, had to be painted at the same size as the original artwork; one quarter up. This meant that some of the elements were tiny with the tractors being no bigger than my thumbnail. And, although I am a miniature painter, something like an ivy leaf, a bluebell and even some of the figures were so small I could not have done them without using a large magnifying lens.

What were your favourite elements to paint?

I particularly enjoyed working on the ivy that drapes over the wall of the Hard Water box and was particularly pleased that it sat so well in the picture.

What was the collaborative process like?

All the designers I have worked with over the years on Yorkshire projects have been a pleasure to work with; supportive and open-minded. And once the roughs had been approved were always great at leaving me just to get on with my painting.

And do you enjoy a cuppa while working?

Of course, I drink Yorkshire Tea and always have a brew when I am working. Tea-time usually starts at 10:30 when everything stops for Ken Bruce’s Popmaster quiz.

What’s your verdict on the outcome?
I was delighted with this job and it’s always a special thrill when you see your artwork on the supermarket shelves.

Read more on this project here.

 

Svetlana Moldochenko – FairyLoot

Svetlana Moldochenko – FairyLoot (Illustration Ltd, publishing)

Svetlana Molodchenko crafts a spring-to-summer visual narrative across cover and edges for FairyLoot.

Svetlana was commissioned by FairyLoot to produce a dust jacket and digital edge illustrations for The Swan’s Daughter, bringing a sense of quiet enchantment to the exclusive edition.

Svetlana Moldochenko – FairyLoot (Illustration Ltd, publishing)

Her approach centres on the fragile shift from spring to summer, where soft florals and light-drenched tones echo the novel’s themes of power, survival, and love. Subtle references to the text are woven throughout, giving the artwork a layered, almost heirloom quality.

Svetlana Moldochenko – FairyLoot (Illustration Ltd, publishing)

Extending the imagery across the book’s edges, Svetlana turns the object itself into a continuous scene, inviting the reader to step into a suspended fairytale moment.

Svetlana Molodchenko is represented by IllustrationX

Andrew Hutchinson – Yorkshire Tea

Andrew Hutchinson – Yorkshire Tea (Design Projects, Illustration Ltd, illustrator)

 

 

How Andrew Hutchinson refreshed the Yorkshire Tea box art – the proper way

With its brand refresh by Turner Duckworth, Yorkshire Tea wanted to fine tune its packaging illustration and colour code it across the product range. Nature illustrator Andrew Hutchinson was the ideal artist for the job.

Words by Garrick Webster

Yorkshire Tea is a brand that stands out in the market for its quality, and for its packaging. Whereas other options often come in flat coloured boxes – red, or gold, for instance – the Yorkshire Tea box is a work of art – literally. You can put the kettle on and pore over a finely painted scene in the Dales, with details as subtle as the spots of lichen on the dry-stone wall.

Andrew Hutchinson – Yorkshire Tea (Design Projects, Illustration Ltd, illustrator)

Image ©Turner Duckworth

This beautiful imagery was painted by the leading British wildlife illustrator Andrew Hutchinson back in 2011. With its tag line ‘Let’s have a proper brew’, Yorkshire Tea is a brand that prides itself on doing things properly, so when the time came to refresh the product’s packaging, branding agency Turner Duckworth turned to Andrew once again. He’s a Yorkshireman himself, but more importantly the agency knew they could rely on Andrew for his attention to detail.

“The brief for this job was to refresh the existing design without spoiling an already popular image. Because of this, any alterations had to be made very subtly. The idea was to give each of the variations of Yorkshire Tea – Decaf, Hard Water and the Original – its own unique identity,” says Andrew.


Image ©Turner Duckworth


Image ©Turner Duckworth

Fine tuning the product range

To achieve this, Andrew was commissioned to paint small additions and alterations to the original artwork based on the box colour for each product in the range. The Original box has a red surround, while Decaf is blue and the Hard Water box is colour coded green. Freshly painted elements using these highlight colours would be digitally inserted into the scene to create three separate variants of the same original artwork.

“For Decaf, blue bells, a blue rucksack and flask and a blue tit were chosen, whereas for the Hard Water, green ivy and a green tractor tie in with the colour theme. And variations were made in the foreground of each box by replacing the lamb with a different one on the Decaf and with rabbits on the Hard Water,” says Andrew.

He continues: “Only a couple of tiny alterations were made to the Original box – a cricket ball and a robin. Customers do study these images very closely and I think part of the idea was to give them some new elements to look for.”

Andrew paints traditionally using acrylic on a hot press watercolour board, which seems to suite the ‘proper’ theme perfectly. The artwork was then scanned by his wife, Louise, before being sent on to the designers at the agency as digital files.

The original landscape is an idealised, non-specific setting in Yorkshire, which Andrew imagined based on his knowledge of the countryside in the county. For the refresh, Turner Duckworth suggested a list of elements to incorporate into each of the three variant boxes, but were open to Andrew’s suggestions, particularly on the wildlife.

Reflecting life in the Dales

“One of the elements they were keen to incorporate was a tractor in each image, reflecting the relevant brand colour,” he says. “Another aspect that the designers were keen to change was the cricket pitch. So, while the original box has a village cricket match in progress, the Hard Water design has dog walkers and hikers crossing the pitch and on the Decaf box there is a tractor mower doing some pitch maintenance.”

Consistency was key. Firstly, the tone of the original artwork had to be maintained across the new additions, so the lighting and colour had to be perfect. “I hope the warmth of the colours and intimacy of the design creates this comfortable feel,” says Andrew.

Secondly, everything had to be painted at the same size as the original artwork, one quarter up. For example, Andrew couldn’t paint the tractors at A4 or A3 size then reduce them down – the brush strokes needed to match those across the entire scene. This meant the vehicles were painted no larger than a thumbnail.

“Although I am a miniature painter, something like an ivy leaf, a bluebell and even some of the figures were so small I could not have done them without using a large magnifying lens,” says Andrew. “I particularly enjoyed working on the ivy that drapes over the wall of the Hard Water box and was particularly pleased that it sat so well in the picture.”

As with the original brief all those years ago, the collaborative process was supportive and open-minded, and once Andrew’s roughs had been approved, the designers at Turner Duckworth trusted him to get on with the painting.

Naturally, Andrew himself enjoys a cuppa while he paints. “I drink Yorkshire Tea and always have a brew when I am working. Tea-time usually starts at 10:30 when everything stops for Ken Bruce’s Popmaster quiz,” he says. “I was delighted with this job and it’s always a special thrill when you see your artwork on the supermarket shelves.”

There’s an Easter Egg in the artwork for nature lovers as well. Look carefully and you’ll be able to spot a tiny little stoat in one of the panels – Andrew’s signature and a personal touch that the designers loved. The new box art will be rolled out during 2026.

Read more on this project on the Turner Duckworth website.

Iratxe López de Munáin for Thames & Hudson UK

Iratxe López de Munáin for Thames & Hudson UK (Illustration Ltd)

Iratxe López de Munáin illustrates an interactive art kit on the life of a Master Impressionist.

Iratxe teamed up with Thames & Hudson UK to bring The Artist Box: Claude Monet vividly to life through her lively, colourful illustrations.

Designed as part of the 'Gift Lab' series, this engaging 24‑page activity kit immerses young audiences in Monet’s world. It features a 150-piece jigsaw puzzle of his Giverny garden, a fact‑filled fold‑out timeline tracing his life and personal dramas, twenty‑four creative art activities (from origami water lilies to a Monet-themed mystery), and even an iron‑on patch  - all richly illustrated by Iratxe.

Opening the box reveals not only a puzzle where you can spot Monet’s studio boat, wife Camille, and characters from his famous paintings, but also invites users to experiment with his artistic techniques via fun hands-on prompts. Iratxe’s illustrations transform educational content into a playful, tactile journey that both celebrates Monet’s legacy and encourages budding artists to explore creativity in a memorable, interactive format.

Check it out here.

Svetlana Molodchenko for Williams Sonoma

Svetlana Molodchenko for Williams Sonoma (Awards, Design Projects, Illustration Ltd, illustrator)

 

Svetlana Molodchenko has been recognized with a Communication Arts Illustration 2026 Award of Excellence for her Williams Sonoma commission, Dream Store Pattern.

For this project, she created a fully vector, continuous pattern capturing multi-level rooms, staircases, and shelves filled with the brand’s real catalogue products, layering detail to evoke the charm of a whimsical, immersive store.

 

Svetlana Molodchenko for Williams Sonoma (Awards, Design Projects, Illustration Ltd, illustrator)

 

The artwork now adorns packaging, kitchenware, and tabletop items, translating her meticulous compositions into everyday experiences.

The award highlights Svetlana’s inventive approach, celebrating how her illustrative precision brings narrative to a commercial canvas.

 

Svetlana Molodchenko for Williams Sonoma (Awards, Design Projects, Illustration Ltd, illustrator)

 

Well done Svetlana!

Victoria Fomina – Cico Books

Victoria Fomina – Cico Books (Illustration Ltd, illustrator)
Bringing medieval mysticism to contemporary hands, Victoria Fomina illustrates tarot for CICO Books.

Victoria’s commission for The Green Witchery Tarot combines 78 tarot cards with a 64-page illustrated guidebook, rooted in medieval symbolism and age-old witchcraft insights.

Victoria Fomina – Cico Books (Illustration Ltd, illustrator)

She drew each image by hand - acrylic, ink, pen, and coloured paper, paring detail to distill archetypes like the Lovers, Death, Hermit, and Magician into striking, mysterious forms.

The deck and book are designed to complement contemporary green witchery practices, connecting natural magic with visual clarity.

Victoria Fomina – Cico Books (Illustration Ltd, illustrator)

More info here.

Svetlana Molodchenko – Harrods

Svetlana Molodchenko – Harrods (Illustration Ltd, illustrator)

Svetlana Molodchenko designs two silk scarves for Harrods, translating jewellery archives into wearable lace.

Svetlana worked with Harrods to create ornate scarf designs, complete with borders that allow the patterns to shift, frame and combine.

Svetlana Molodchenko – Harrods (Illustration Ltd, illustrator)

Lace Print draws directly from archival jewellery illustrations, assembling gem-studded bees and floral fragments into a dense ornamental field that softens as the silk moves.

Svetlana Molodchenko – Harrods (Illustration Ltd, illustrator)

Gilded Butterfly Print introduces contrast, pairing a structured floral lattice with butterflies rendered as faceted adornments, poised between delicacy and weight.

Svetlana Molodchenko – Harrods (Illustration Ltd, illustrator)

On fabric, the work behaves like fine jewellery itself: precise, luminous, and designed to catch the eye differently with every fold.

Take a look here and here.

Iconic Visions

Iconic Visions (Illustration Ltd, illustrator, publishing)
Carolina Rodriguez Fuenmayor illustrates Billie Eilish’s journey for Quarto Books’ Modern Icons Series.

Quarto Books commissioned Carolina to create the portrait illustrations for Billie Eilish is Life by Kathleen Perricone, part of the Modern Icons Series.

Iconic Visions (Illustration Ltd, illustrator, publishing)

Carolina’s vibrant artwork complements the book’s celebration of Billie Eilish’s life, career, and cultural impact, bringing her music, style, and personality to life for fans old and new.

Iconic Visions (Illustration Ltd, illustrator, publishing)

From early hits like Ocean Eyes to award-winning tracks for No Time to Die and Barbie, the illustrated guide captures the artist’s fearless creativity and wide-ranging achievements.

See the book here.

Carolina Rodriguez Fuenmayor for Quarto Books

Carolina Rodriguez Fuenmayor illustrates Billie Eilish’s journey for Quarto Books’ Modern Icons Series.

Quarto Books commissioned Carolina to create the portrait illustrations for Billie Eilish is Life by Kathleen Perricone, part of the Modern Icons Series.

Carolina’s vibrant artwork complements the book’s celebration of Billie Eilish’s life, career, and cultural impact, bringing her music, style, and personality to life for fans old and new.

From early hits like Ocean Eyes to award-winning tracks for No Time to Die and Barbie, the illustrated guide captures the artist’s fearless creativity and wide-ranging achievements.

See the book here.

Join the Society of Artist’s agents

but before you do, please read our criteria for joining here