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Luiza Laffitte for Sainsburys

Luiza Laffitte for Sainsburys (Design Projects, illustrator)

Luiza Laffitte spices up Sainsbury’s 2025 panettone range with illustrations as rich and vibrant as the flavours themselves.

France-based illustrator Luiza has brought a playful, seasonal charm to Sainsbury’s 2025 panettone packaging.

Luiza Laffitte for Sainsburys (Design Projects, illustrator)

Her hand-crafted illustrations combine festive motifs with a contemporary, joyful style that captures the spirit of the holiday season while standing out on crowded supermarket shelves.

Luiza Laffitte for Sainsburys (Design Projects, illustrator)

Her work spans several flavour variants including the citrus‑kissed Sainsburyʼs  Limoncello Panettone, the rich and indulgent Sainsburyʼs  Chocolate & Hazelnut Panettone, and the luxuriously jewel‑like Sainsburyʼs  Cherry & Amaretto Panettone. Each flavour is elevated through Luiza’s artworks, which uses a mix of festive botanical elements and elegant swirls to reflect both tradition and modernity.

The illustrated range is now available across Sainsbury’s stores in the UK.

Luiza Laffitte is represented by IllustrationX

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