Jhon Boy for EstarB
Jhon Boy recently created the identity and campaign for EstarB, a psychological and emotional support service for young people aged 12 to 25 launched by the Barcelona City Council.
Design studio Clase said that Jhon Boy's illustrations "capture everyday emotional moments through a simple, warm and inclusive visual language. The scenes focus on dialogue, care and connection, translating complex emotional states into approachable images that resonate with a young audience".
"The campaign extends this visual and verbal dialogue into public space across the streets of Barcelona, where the illustrations become the main vehicle to communicate the service."
Jhon Boy is the alias of Jorge Gallardo, a visual artist from Tenerife, Canary Islands. He tries to understand reality through his work, while creating a dialogue between image and viewer.
The style of his works is minimalist and clean and the most important part of Jhon Boy's process is the concept he can transmit with each scene.
Jhon Boy says: “I have always been fascinated with images, the impact they make in our lives is absolutely punishing. I prefer to create some kind scenes and exchange a dialogue between the image and the viewer, reducing everything to human values. On the other hand, my work can be understood in a lot of different ways, I prefer to let people think or see whatever they want to.”
Check out another of Jhon Boy's recent projects, creating gifs of analog crafts for It's Nice That.
Find more of Jhon Boy's illustrations in his portfolio and get in touch with Trina at Phosphor to discuss commissioning Jhon Boy for your next project.