Season of Victory was commissioned to develop a dynamic illustration kit for Honi Poke, a Hawaiian-style poke bowl chain celebrated for its fresh ingredients and feel-good food ethos.

Drawing inspiration from Honi Poke’s 2017 Hawaii roots, Season of Victory created a lively, versatile visual language combining ingredient illustrations with beach culture and tropical motifs. The resulting system includes hero artwork, ingredient icons, bold patterns, and brand assets designed to work seamlessly across packaging, in-store materials, social media, and events.

This flexible approach not only ensures brand consistency but also allows for future seasonal or promotional mini kits, helping Honi Poke keep its vibrant, sunny personality front and centre.