Experian Ads by Kate Forrester
Kate Forrester produced a delightful set of fairytale illustrations with a difference, in this collaboration with BBH for Experian’s latest ad campaign. Read on below to hear Kate’s thoughts on the project and see more examples of her roughs, final artwork and the different platforms the ads have been used across.
I was delighted to be commissioned by advertising agency BBH to illustrate their new campaign for Experian, empowering customers to take control of their financial futures with their inspiring new brand platform. The concept of the campaign uses classic nursery rhymes and fairy tales to encourage you to; ‘Better Your Story’ and improve your credit score. My job was to come up with a series of traditional, illustrated book covers – but with a twist!
The billboards went up all across London this week and have got lots of attention so far with their overall message of positivity and hope – just what we need in gloomy January!
