Late last year David Sparshott was approached by Brookyln’s finest Doubleday & Cartwright and asked to work on a huge project for US corporate giants General Electric (GE).
The agency were striving to build a sports-relevant campaign to articulate GE’s Internet of Things innovations. As athletes know, incremental improvements — in training, nutrition, or strategy — can lead to major gains. Using this analogy the agency build a campaign to show the same rules apply to industry in the information age. A content-driven campaign known as “Game of Inches” was build around this premise.
To bring this all to life they turned to David, seeing his illustration as having the tactile quality required to communicate the human story behind the technology. As well as still illustrations, his work was also animated into a series of short spots. You can watch the full set here.
The campaign rolled out across Instagram, Pinterest, Twitter, Tumblr and a YouTube campaign promoting the “Game of Inches’ during the Super Bowl XLIX.
The entire Bright team would like to offer a huge congratulations to Benji Davies, who's illustrated book On Sudden Hill with author Linda Sarah has been chosen as one of the twenty titles long listed for the globally prestigious CILIP Kate Greenaway Children's Book Award 2015!
The Kate Greenaway Medal was established in 1955, and is awarded annually for outstanding book illustration for children and young people. The winner receives a golden medal awarded by CILIP (Chartered Institute of Library and Information Professionals), £500 worth of books to donate to a library of their choice and £5000 cash prize. Previous winners include world famous and publishing celebrities Jon Klassen, Catherine Rayner and Emily Gravett.
Bright were humbled to have been part of the nominations last year with Nicola O'Byrne's Open Very Carefully (Nosy Crow) and Yasmeen Ismail's Time for Bed Fred (Bloomsbury) - both of which went on to win The Waterstones Children's Book Award and V&A Best Picture Book Award independently. Last October we were also excited to see another five of our Bright creatives nominated for the Kate Greenaway award 2015, each of whom have incredible years ahead of them with new books, events and even more concepts to be sold!
It is a huge honour to be nominated for such a prestigious award as Kate Greenaway Children's Book Award and so we all would like to extend our congratulations to Gabriel Alborozo, Yasmeen Ismail, Nicola O'Byrne and Sebastien Braun for appearing on the exclusive list this year.
Making it through to the next round of the award, On Sudden Hill is the timeless and poignant story of friendship, adventure and childhood told through the delicate and colourful illustrations of Benji Davies. Internationally acclaimed Benji won Oscar's First Book Prize last year with The Storm Whale (Simon & Schuster) and continues to wow his avid fans with a highly anticipated follow up title publishing this year Grandad's Island (Simon & Schuster). With a golden year ahead of him already, we would like to wish the best of luck to Benji and On Sudden Hill when the shortlist is announced on Tuesday 17 March.
Frances Castle's illustration and hand lettering makes a powerful cover for Mike Revell's debut novel, Stonebird, published by Quercus this month.
Stonebird is a dark and exciting children's story about a boy who befriends a stone gargoyle which comes alive and changes his life in impossible ways.
Gary Blythe - the Kate Greenaway winning artist is ever pushing the boundaries with his wonderful skill of painting and he has recently been producing some images for his rather quirky portfolio.
Gary has produced this lovely painting entitled: Mad Maid - Acrylic on Canvas, this exceedingly talented artist is producing new images which have also recently been on display in various advertising agencies and exhibitions.
For this style and his beautiful painterly book illustrations please visit : www.artistpartners.com
Commissioned by Republic Publishing for their client Microsoft, the project is part of the launch of a new app for the Lumia mobile device, designed to give people all the tools they need to create beautiful custom home screens for their device. Shanghee Shin and Vicky Scott made unique and individual artworks for the app, which also gives profile information on each artist taking part.
Last year, our very own rising star Rebecca Elliott made an appearance on BBC Radio 2 alongside nationally loved & publicly acclaimed Clare Balding, OBE. The interview, which took place in the last half our of the show, focused on Rebecca’s publishing inspiration from her daughter Clemmie and two sons, Toby and Benjamin. Rebecca is one of the first storytellers to tackle ethical subjects such as disability and death within her illustrations – portraying ‘heart-warming rather than heart-breaking’ story lines. Having taken part in her ‘fair share’ of commercial children’s books, Rebecca wanted to share and explore the subjects that children are genuinely interested in and ask daily questions about, but for some reason, no one wants to discuss.
To promote the BMWi electric car range Pat Vale worked on this video. Drawn with electrically conductive ink his illustration comes to life through the electrical circuit with LEDs and the voice of Axel Milberg.
Young artist Jamie Bradford worked on a series of illustrations for an on online campaign for Merlin. His unique pencil style captured perfectly the magic and mystery the client wanted to achieve.
David Hopkins has been commissioned to do a series for Boat International illustrating articles by motor racing enthusiastic Eddie Jordan. The brief gives Dave a chance to show his humorous side!
