Artemis Fowl is revealed!
Leading illustrator Bob Lea represented by Artist Partners, was commissioned to redesign the much coveted cover artwork of the seven cover titles for the Artemis Fowl series, written by Eoin Colfer. The stylish covers which were mainly white illustrations in 3d , were a very unique style and a departure from the old covers.
The new covers were launched by Penguin - Puffin Books - with the aid of an electronic countdown in the centre of Piccadilly Circus. The author was also there and was orchestrating the countdown for the actual moment of the release of the books, which was then simultaneously launched to all the many Artemis Fowl fans on all the social networking sites and youtube throughout the world....
Bob Lea has also been commissioned to undertake the making of a animated trailer to launch the books on the TV, which he has done very successfully indeed! And this is just the start of the marketing campaign !
