Harry Malt + Serge Seidlitz / Ted Baker “Ted’s Drawing Room”
Harry Malt & Serge Seidlitz were asked to help celebrate the in-store launch of Ted Baker's SS12 campaign The Great Exhibitionist and his Private Views, with a host of other acclaimed illustrators to create a digital fashion portrait service called Ted's Drawing Room.
Harry & Serge were set up at Ted HQ by Guided Collective to receive images of customers & their Ted look that that had been taken using special Instagram booths located in Ted Baker stores. The photographs were automatically beamed straight into the artist's studio Ted's Drawing Room for the boys and the others to recreate as an original artwork.
You can watch a short film on the days event here - https://www.youtube.com/watch?v=V86etLochUM
