The SAA are very pleased to be supporting the World Illustration Awards by sponsoring The SAA Agents Award for New Talent.

Tom Haugomat – New Covent Garden Market

New Covent Garden Market is very much the heart of London’s restaurant world. In fact it’s the largest fruit, vegetable and flower market in the UK. Having opened in 1974 the site is now undergoing a process of huge redevelopment and modernisation and to help see them through this process they appointed A+B Studio.

The agency needed an illustrator capable of depicting a development of epic scale, whilst still providing pin point accuracy in a distinctive style and inspired by seeing a previous piece of work by Tom Haugomat they realised he was prefect for the job. Tom created five aerial plan illustrations showing the planned redevelopment of the market, including cut aways and an insane level of detail.

The illustrations, which will eventually be printed and used as huge hoardings on site at the market, have initially been used in a luxurious brochure designed to spread the word to the market’s clients.

Tom Haugomat is represented by Handsome Frank

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