We're delighted that we can finally share a project that began life early last summer. It was May 2018 to be precise, when we were approached by design agency Bloom London who were looking to create something quite special for the Diageo brand Johnnie Walker.
It soon became clear that Matt Murphy was the perfect fit for the job and Matt set about a rather intense process of creating eight intricately detailed location based illustrations, each of which would be loving wrapped around limited edition whiskey box packaging. Not only do the results themselves justify the process, but to further sweeten the sense of achievement, the project won in the packaging design category at this year's Drum Awards.
We raise a glass of the good stuff to all involved.
Matt Murphy is represented by Handsome Frank