On the Go with Cheerios
Motion Club create four energised animations for a Cheerios and Shape Advertising feature.
The brief was to create 4 animations that capture the mood of a positive, healthy morning routine.
We love using exaggerated poses in our characters, so this was a great chance for us to have some fun.
We were also able to play with the Cheerio photo as a device to incorporate in the narrative - whether the rising sun or sleep pod!