Petra Eriksson – ‘Stand Up Against Hate’ TFL campaign
Occasionally a project comes along that makes you (really) proud to be a part of it. Petra Eriksson's latest project for TFL does just that.
Last year we were approached by VCCP London and asked to provide creative for their 'Stand Up Against Hate on Public Transport' campaign, a rallying cry against hate crime on London's transport network. Petra created a series of colourful hands to embody the message and spread the word amongst London's hugely diverse population of nine million. An evocative campaign designed to encourage the public to take an active stance against hate crime and tackle incidents whenever they witness them.