Sipsmith – Tobias Hall
Let's raise a toast to Tobias' latest work, a brilliantly executed brand identity refresh for Sipsmith Gin.
Tobias Hall collaborated closely with the Pearlfisher team for the past 18 months, ushering in a refreshing transformation as this beloved British brand enters the U.S. market.
While evolving the iconic Swan motif, Tobias has skilfully preserved its unique charm, using his distinctive brushwork to retell the brand's narrative. The juniper tapestry that surrounds the iconic swan is elegantly adorned in shimmering gold foil against a backdrop of opulent green on the classic London Dry Gin bottle. The imagery works equally as well across the whole range of coloured flavour variants in the range.
Tobias took time to tell us all about the process, read our exclusive Q&A here.
