The Veganuary campaign has kicked off, aiming to spark inspiration for embracing veganism with the help of Paperface's artwork across various media platforms.

Her vibrant illustrations focus on big flavour and taste appeal and also feature adorable animals, Paperface explains, "The whole purpose was to inspire people to give vegan food a go for January (and potentially beyond) and feel better about the things they eat and the impact that has on the planet. I think the animal illustrations got me in the end: by the time I'd finished working on the piglet, I decided I was going to have to give it a go - so the campaign's already off to a good start!"

Check out Veganuary here.