AT&T was inspired by the logos Lisa created for Saatchi & Saatchi, but they wanted their own unique spin on it. Lisa heavily utilized AT&T blue, and the CGI Ampersand features a variety of items that represent important moments from AT&T’s long history, including a phone for Alexander Graham Bell and the moon to represent the first call made from the moon. Lisa worked with AT&T’s creative team to lock in how to represent historical moments that would be instantly recognizable to the viewer. The piece was originally intended for social channels and internal use only, but the brand loved it so much, Lisa re-worked the image to jumbo size and the piece was projected onto AT&T’s building for all passers-by to enjoy.
More of Lisa’s work can be viewed here: https://www.debutart.com/artist/lisa-sheehan