The SAA are very pleased to be supporting the World Illustration Awards by sponsoring The SAA Agents Award for New Talent.

The Illustrators guide to Business

The essential 11 week evening course taught by specialists that will give you the business skills to succeed as a professional illustrator  

Monday 12 September to Monday 21 November 2011 18.30-20.30   
The Rectory, St James Church, 197 Piccadilly, London, W1J 9LL

This intensive course has been put together to help any illustrator acquire the knowledge and
critical skills crucial to building a successful career. Structured to be both comprehensive and
manageable, each session is tailored to provide an essential step-by-step guide to successful
self-employment. It is also an exciting opportunity to meet with peers and get indispensable
practical advice and support from industry experts. So stay ahead of the competition, increase
your confidence and develop your strategy for the future.

For more information and to book online visit

Places limited, advance booking essential
Ticket Per Class: AOI members: £35, Non-members: £40
To Book The Course (all 11 classes) 10% discounts available:
AOI Members £347 (£385 less 10%), Non Members £396 (£440 less 10%)

If your college is an AOI member please contact the AOI office to book as you are eligible for
member discount
All delegates will receive an email to confirm their booking.
For telephone bookings and more information please contact Helen Thomas on 02073247224.

A specialist within the respective field will present each session:
• How to turn a “good portfolio” into a “client-stopping portfolio”
• The art of self-promotion
• Know your rights
• Pricing work
• Managing your finances
• Understanding the market and your client
• How to merchandise work and maximise your income
• An illustrators guide to accepting a commission
• Illustrator’s agents: the lowdown
• Illustration for interactive spaces
• The future of Illustration

Speakers include:
Derek Brazell, AOI Project Manager and Illustrator
Gina Cross, Art buyer, Artist Representative and Curator
Helz Cuppleditch, AOI Board Member and Illustrator
Nigel Ginger & Sherman McLeod, Business Education & Support Team, HM Revenue and
Rod Hunt, AOI Chairman and Illustrator
Alex Jenkins, Digital Director
Roderick Mills, AOI Board Member and Illustrator
Paul Ryding, AOI Membership Manager and Illustrator
Anna Steinberg, Lecturer and Illustrator
Fig Taylor, AOI portfolio consultant, lecturer and author
Holly Wales, Illustrator and Educator

Illustrations by Tim Ellis

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but before you do, please read our criteria for joining here