"Loved working on this as it's something a little different. The brand themselves came up with the idea of an 'X-Ray' illustration of their stylish bags to show just how practical all the different compartments are-seriously, there's something for everything! A commuter/working Mum's dream!"
Fact + Fiction started life as revolutionary gym bag brand GymTote, founded in 2012 by gym junkie Helena Searcaigh and handbag designer and mum of two Nicola Kearney.
After years of carrying an ugly gym bag around, and once pulling out a sweaty sports bra in a meeting, Helena decided that there must be a better way to carry her kit to andfrom work. When Helena met Nicola, the brand was born.