The #MakeItHappen campaign by Microsoft Lumia is a campaign to make sure we all stick to our new year’s resolutions this year. To help them on their mission to achieve 31 resolutions in 31 days Microsoft asked Hey to create imagery for their #MakeItHappen bespoke artwork generator.
The idea is that it’s easier to stick to a resolution when you have a visual reminder and what better visual reminder than a piece of bespoke artwork by a top illustrator. Hey were one of five studios and illustrators chosen and asked to create a suite of images for the generator. The user choses their preferred artist and then creates randomised artwork until they hit upon one they like. This can then be downloaded, saved as a screensaver or printed off for the fridge door the old fashioned way to help with motivation.
You can play with the #MakeItHappen artwork generator yourself here. As you’ll see at the end of the post we’ve done ours.
Hey is represented by Handsome Frank